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Perceptions of glasses as a health care product : a pilot study of New Zealand baby boomers
Davey, Janet; King, Chloe; Fitzpatrick, Mary - In: Health marketing quarterly 29 (2012) 4, pp. 346-361
Persistent link: https://www.econbiz.de/10009714044
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Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary; King, Chloe; Davey, Janet - In: Health marketing quarterly 30 (2013) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Cover Image
Getting the Focus Right: New Zealand Baby Boomers and Advertisements for Glasses
FitzPatrick, Mary; King, Chloe; Davey, Janet - In: Health marketing quarterly 30 (2013) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10010163417
Cover Image
Perceptions of Glasses as a Health Care Product: A Pilot Study of New Zealand Baby Boomers
Davey, Janet; King, Chloe; Fitzpatrick, Mary - In: Health marketing quarterly 29 (2012) 4, pp. 346-361
Persistent link: https://www.econbiz.de/10010051057