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~person:"Kirchgeorg, Manfred"
~subject:"Brand management"
~subject:"Marketing theory"
~type_genre:"Hochschulschrift"
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental
marketing
research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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