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Green marketing in emerging economies : a communications perspective
Mogaji, Emmanuel (ed.); Adeola, Ogechi (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012650716
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Green marketing in emerging markets : strategic and operational perspectives
Nyamwena-Mukonza, Chipo (ed.); Hinson, Robert (ed.);  … - 2021 - 1st ed. 2021.
Chapter 1: Green Business Practices in Emerging Economies -- Chapter 2: Green Marketing: A Conceptual Overview -- Chapter 3: Green Product Management -- Chapter 4: Green Integrated Marketing Communications -- Chapter 5: Green Branding -- Chapter 6: Greenwashing -- Chapter 7: Planning in Green...
Persistent link: https://www.econbiz.de/10012615752
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Green marketing in emerging markets : strategic and operational perspectives
Nyamwena-Mukonza, Chipo (ed.); Hinson, Robert (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012522475
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Marketing Communications in Emerging Economies, Volume I : Foundational and Contemporary Issues
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2021 - 1st ed. 2021.
Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter 4 Bibliometric Review and Direction for Integrated...
Persistent link: https://www.econbiz.de/10012655221
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Foundational and contemporary issues
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012605578