Purpose: This paper aims to make an empirical contribution by investigating the enforcement mechanisms and governance structures required to protect and govern a regional food product when public certification fails. As one of the recent additions to South Africa’s repertoire of products with...

In a consumer driven world consumers want to experience a connection between the product that they are consuming and the origin of that product. To guarantee the validity of this connection and therefore the product’s origin attribute, traceability systems are required. The question is...