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Lansing, John Belcher; Kish, Leslie - In: Marketing models : quantitative and behavioral, (pp. 256-268). 1964

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lansing, John Belcher; Kish, Leslie - In: Advertising management, (pp. 193-204). 1965

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Lansing, John Belcher; Kish, Leslie - In: Marketing management and administrative action, (pp. 210-219). 1968

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