We investigate a model in which a monopoly supplier distributes two types of its product through a traditional retailer with a wholesale price contract and an online retailer with an agency contract. Because such an agency contract eliminates the double marginalization problem, the online...

We explore the manufacturer's incentives to use a dual-channel supply chain rather than only a direct or an indirect channel in simultaneous price competition. We first revisit the demand formulation widely used in the context of channel analysis and introduce a different demand formulation...

We investigate a model in which a monopoly supplier distributes two types of its product through a traditional retailer with a wholesale price contract and an online retailer with an agency contract. Because such an agency contract eliminates the double marginalization problem, the online...