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Die Dynamik von Kundenlebenszy...
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Methoden zur Messung dynamischer Kundenwerte : ein State-of-the-Art-Review
Kiwitz, Katharina
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Scheffler, Constance
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2009
Persistent link: https://www.econbiz.de/10004930770
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