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The impact of online vs. offline acculturation on purchase intentions : a multigroup analysis of the role of education
Kizgin, Hatice; Jamal, Ahmad; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 130 (2021), pp. 724-735
Persistent link: https://www.econbiz.de/10012544912
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Disaster management in Bangladesh: developing an effective emergency supply chain network
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Mahmud, … - In: Application of operations research (OR) in disaster …, (pp. 1463-1487). 2019
Persistent link: https://www.econbiz.de/10012144618
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The impact of social networking sites on socialization and political engagement : role of acculturation
Kizgin, Hatice; Jamal, Ahmad; Rana, Nripendra P.; … - In: Technological forecasting & social change : an … 145 (2019), pp. 503-512
Persistent link: https://www.econbiz.de/10012134621
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Special issue: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar (ed.); Rana, Nripendra P. (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012171783
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Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar; Rana, Nripendra P.; Slade, Emma L.; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
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Digital and social media marketing : emerging applications and theoretical development
Rana, Nripendra P. (ed.); Slade, Emma L. (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012107816
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Digital and Social Media Marketing : Emerging Applications and Theoretical Development
Rana, Nripendra P. (ed.); Slade, Emma L. (ed.);  … - 2020 - 1st ed. 2020
Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on...
Persistent link: https://www.econbiz.de/10012399021