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Strategic trade show marketing
Kirchgeorg, Manfred; Klante, Oliver - In: Trade show management : planning, implementing and …, (pp. 313-337). 2005
Persistent link: https://www.econbiz.de/10003142781
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred...
Klante, Oliver (ed.); Kirchgeorg, Manfred (honouree) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003739742
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The future of trade shows : insights from a scenario analysis
Kirchgeorg, Manfred; Jung, Kathrin; Klante, Oliver - In: The journal of business & industrial marketing 25 (2010) 4, pp. 301-312
Persistent link: https://www.econbiz.de/10003976066
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Managing advisory councils for trade show company success
Kirchgeorg, Manfred; Klante, Oliver - In: Trade show management : planning, implementing and …, (pp. 401-415). 2005
Persistent link: https://www.econbiz.de/10003142800
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Ursachen und Wirkungen von Markenerosion
Kirchgeorg, Manfred; Klante, Oliver - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 329-350). 2005
Persistent link: https://www.econbiz.de/10003100431
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Strategisches Messemarketing
Kirchgeorg, Manfred; Klante, Oliver - In: Handbuch Messemanagement : Planung, Durchführung und …, (pp. 365-390). 2003
Persistent link: https://www.econbiz.de/10001959823
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Beiratsmanagement als Erfolgsfaktor von Messegesellschaften
Kirchgeorg, Manfred; Klante, Oliver - In: Handbuch Messemanagement : Planung, Durchführung und …, (pp. 471-485). 2003
Persistent link: https://www.econbiz.de/10001959938
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The future of trade shows: insights from a scenario analysis
Kirchgeorg, Manfred; Jung, Kathrin; Klante, Oliver - In: The journal of business & industrial marketing 25 (2010) 4, pp. 301-313
Persistent link: https://www.econbiz.de/10008406769
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The future of trade shows: insights from a scenario analysis
Kirchgeorg, Manfred; Jung, Kathrin; Klante, Oliver - In: Journal of Business & Industrial Marketing 25 (2010) 4, pp. 301-312
Purpose – This paper aims to explore key factors that will shape the future of trade shows as a marketing instrument until the year 2020. Using multi‐stage scenario analysis, the paper seeks to provide a background for the discussion of strategic decisions made by trade show companies when...
Persistent link: https://www.econbiz.de/10014843019