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Marktdynamik und Marketingforschung im Business-to-Business-Bereich
Kleinaltenkamp, Michael - In: Probleme und Trends in der Marketing-Forschung : …, (pp. 235-259). 1998
Persistent link: https://www.econbiz.de/10001301054
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Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
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Transaction cost theory refined: Theoretical and empirical evidence from a business-to-business marketing perspective
Ungruhe, Markus; Kreis, Henning; Kleinaltenkamp, Michael - 2010
Recently, integrating Transaction Cost Economic (TCE) and Resource Based View (RBV) arguments has become one of the most prominent theoretical approaches in research on business relationships. We question this dominance and strengthen an exclusive TCE perspective by recalling two of the core TCE...
Persistent link: https://www.econbiz.de/10010303825
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Der relevante Markt der Wochenzeitung "Die Zeit" : e. empir. Unters. als Grundlage für d. wettbewerbsrechtl. Beurteilung d. Beteiligung von Gruner + Jahr am Zeitverl.
Brüne, Gerd; Hammann, Peter; Kleinaltenkamp, Michael - 1987
Persistent link: https://www.econbiz.de/10000733191
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Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
Kleinaltenkamp, Michael (ed.) - 1994
Persistent link: https://www.econbiz.de/10000412564
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Der Direktvertrieb im Konsumgüterbereich : eine absatzwirtschaftliche Analyse
Engelhardt, Werner Hans; Rieger, Sören; … - 1984
Persistent link: https://www.econbiz.de/10000090341
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Ingredient branding
Kleinaltenkamp, Michael; Ludwig, Werner F. - In: Marktdurchdringung durch Markenpolitik : die …, (pp. 103-118). 2000
Persistent link: https://www.econbiz.de/10003849686
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Transaction cost theory refined : theoretical and empirical evidence from a business-to-business marketing perspective
Ungruhe, Markus; Kreis, Henning; Kleinaltenkamp, Michael - 2010
Recently, integrating Transaction Cost Economic (TCE) and Resource Based View (RBV) arguments has become one of the most prominent theoretical approaches in research on business relationships. We question this dominance and strengthen an exclusive TCE perspective by recalling two of the core TCE...
Persistent link: https://www.econbiz.de/10008665459
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Besserer Schutz des Verbrauchers bei Haustürgeschäften? : Eine Erwiderung
Kleinaltenkamp, Michael - In: Betriebs-Berater : BB 40 (1985) 14, pp. 893-896
Persistent link: https://www.econbiz.de/10003602883
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Customer Processes in Business-to-Business Service Transactions
Stiphout, Janine van; Frauendorf, Janine - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003389048