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Engagement-driven institutionalization in market shaping : synchronizing and stabilizing collective engagement

Kleinaltenkamp, Michael; Conduit, Jodie; Plewa, Carolin; … - In: Industrial marketing management : the international … 99 (2021), pp. 69-78

Persistent link: https://www.econbiz.de/10013206389

Business actor engagement : foundations, developments and opportunities

Conduit, Jodie; Karpen, Ingo O.; Plewa, Carolin; … - In: Industrial marketing management : the international … 80 (2019), pp. 1-3

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Collective engagement in organizational settings

Kleinaltenkamp, Michael; Karpen, Ingo O.; Plewa, Carolin; … - In: Industrial marketing management : the international … 80 (2019), pp. 11-23

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Usage center : value cocreation in multi-actor usage processes

Kleinaltenkamp, Michael; Plewa, Carolin; Gudergan, Siegfried - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 721-737

Persistent link: https://www.econbiz.de/10011730605

Usage center – value cocreation in multi-actor usage processes

Kleinaltenkamp, Michael; Plewa, Carolin; Gudergan, Siegfried - In: Journal of Service Theory and Practice 27 (2017) 4, pp. 721-737

Purpose The purpose of this paper is to advance extant theorizing around resource integration by conceptualizing and delineating the notion of a usage center. A usage center consists of a combination of interdependent actors that draw on resources across their individual usage processes to...

Persistent link: https://www.econbiz.de/10014907458