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Luxury customization and self-authenticity : implications for consumer wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252

Persistent link: https://www.econbiz.de/10013168058

Consumer experiences of virtual reality : insights from VR luxury brand fashion shows

Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 130 (2021), pp. 517-524

Persistent link: https://www.econbiz.de/10012544867

Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands

Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651

Persistent link: https://www.econbiz.de/10012545032

Digital service innovation, customer engagement, and customer equity in AR marketing

Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466

Persistent link: https://www.econbiz.de/10012549102

The influence of consumers' self-concept and perceived value on sustainable fashion

Jeong, Dayun; Ko, Eunju - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 511-525

Persistent link: https://www.econbiz.de/10012622603

UGC attributes and effects : implication for luxury brand advertising

Yu, Jihye; Ko, Eunju - In: International journal of advertising : the review of … 40 (2021) 6, pp. 945-967

Persistent link: https://www.econbiz.de/10012623909

Luxury Customization and Self-authenticity : Implications for Consumer Wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - 2022

Offering customization services via online toolkits has emerged as a growing trend among luxury brands. Previous studies in this domain have largely focused on how customization influences product evaluations and purchase intentions. Our research identifies a novel effect of luxury product...

Persistent link: https://www.econbiz.de/10013293217

How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets

Jung, Jaesuk; Ko, Eunju; Woodside, Arch G. - In: Journal of business research : JBR 122 (2021), pp. 640-656

Persistent link: https://www.econbiz.de/10012420455

Chatbot e-service and customer satisfaction regarding luxury brands

Chung, Minjee; Ko, Eunju; Joung, Heerim; Kim, Sang Jin - In: Journal of business research : JBR 117 (2020), pp. 587-595

Persistent link: https://www.econbiz.de/10012287983

How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation

Lee, Eun-Ju; Choi, Hanah; Han, Jinghe; Kim, Dong-hyun; … - In: Journal of business research : JBR 117 (2020), pp. 642-651

Persistent link: https://www.econbiz.de/10012288078