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~person:"Ko, Yong Jae"
~person:"Matisone, Anita"
~source:"econis"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Athlete
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Athletes
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Brand image
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Ko, Yong Jae
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Sport management review
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ECONIS (ZBW)
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Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
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