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Wächst der Werbekuchen weiter?...
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Koch, Thomas
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Markenartikel : das Magazin für Markenführung
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Markenführung - Kommunikation-Medien - "Werbewirkung und Werbeumfeld: Inhalte und Zielgruppen": Kommunikations- und Medienexperten der Markenartikelindustrie, der Medien, aus Agent...
Hainer, Wolfgang
;
Liesering, Hans-Dieter
;
Dahm, Axel
; …
- In:
Markenartikel : das Magazin für Markenführung
63
(
2001
)
6
,
pp. 6-23
Persistent link: https://www.econbiz.de/10006562426
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