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Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna; Koh, Anthony C.; Le, Thuong T. - In: International journal of internet marketing and … 7 (2012) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
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Exploring social media marketing strategies in SMEs
Pentina, Iryna; Koh, Anthony C. - In: International journal of internet marketing and … 7 (2012) 4, pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Cover Image
Exploring social media marketing strategies in SMEs
Pentina, Iryna; Koh, Anthony C. - In: International journal of internet marketing and … 7 (2012) 4, pp. 292-310
Persistent link: https://www.econbiz.de/10010096199
Cover Image
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna; Koh, Anthony C.; Le, Thuong T. - In: International journal of internet marketing and … 7 (2012) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10009850636