Kollmann, Tobias; Häsel, Matthias - Universität <Duisburg-Essen> / Lehrstuhl für … - 2006
trade level. It ischaracterized by numerous entrepreneurial ventures equipped with innovativeonline business models …. Technological advance and changes in customerbehaviour implicate that the physical and the electronic trade level areincreasingly … used complementarily. In order to be successful on both tradelevels, traditional firms and Internet-based ventures …