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The purpose of our paper is to provide a commentary on the key challenges facing small and medium enterprises (SMEs) in the Sub-Saharan African (SSA) international tourism marketing strategies. The rationale for the paper is that tourism, both domestic and international, and in all its genres...
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As the world embarked upon the Road to Rio (i.e., Rio de Janeiro), global attention to ‘saving the world from itself’, became renewed. In a bid to cut back the carbon footprints for which the Middle East is renowned, it is interesting to see that a member of the United Arab Emirates (UAE)...
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