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The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements
Ying, Lou; Korneliussen, Tor; Grønhaug, Kjell - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 623-638
Persistent link: https://www.econbiz.de/10003887889
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Quality assessment in a turbulent environment: the case of the stockfish industry
Korneliussen, Tor; Pedersen, Pål A.; Grønhaug, Kjell - In: Industrial marketing management : the international … 36 (2007) 3, pp. 371-376
Persistent link: https://www.econbiz.de/10003450776
Cover Image
The effect of ad value, ad placement and ad execution on the perceived intrusiveness of web advertisements
Ying, Lou; Korneliussen, Tor; Grønhaug, Kjell - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 623-638
Persistent link: https://www.econbiz.de/10008318520
Cover Image
Quality assessment in a turbulent environment: The case of the stockfish industry
Korneliussen, Tor; Pedersen, Pål A.; Grønhaug, Kjell - In: Industrial marketing management : the international … 36 (2007) 3, pp. 371-376
Persistent link: https://www.econbiz.de/10007611541