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The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements

Ying, Lou; Korneliussen, Tor; Grønhaug, Kjell - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 623-638

Persistent link: https://www.econbiz.de/10003887889

Quality assessment in a turbulent environment: the case of the stockfish industry

Korneliussen, Tor; Pedersen, Pål A.; Grønhaug, Kjell - In: Industrial marketing management : the international … 36 (2007) 3, pp. 371-376

Persistent link: https://www.econbiz.de/10003450776

The effect of ad value, ad placement and ad execution on the perceived intrusiveness of web advertisements

Ying, Lou; Korneliussen, Tor; Grønhaug, Kjell - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 623-638

Persistent link: https://www.econbiz.de/10008318520

Quality assessment in a turbulent environment: The case of the stockfish industry

Korneliussen, Tor; Pedersen, Pål A.; Grønhaug, Kjell - In: Industrial marketing management : the international … 36 (2007) 3, pp. 371-376

Persistent link: https://www.econbiz.de/10007611541

Quality perceptions in international distribution: an empirical investigation in a complete distribution chain

Korneliussen, Tor; Grønhaug, Kjell - In: Supply Chain Management: An International Journal 8 (2003) 5, pp. 467-475

Three theory‐based hypotheses related to distribution chains and quality perceptions are advanced and examined empirically. The reported findings show that upstream channel members place more emphasis on distribution quality, while downstream channel members place more emphasis on product...

Persistent link: https://www.econbiz.de/10015008315