This paper introduces a normative view on corporate reputation strategic management. Reputation performance is conceptualized as the outcome of complex processes and social interactions and the lack of a holistic reputation performance management framework is identified. In an attempt to fill...

This paper introduces a normative view on corporate reputation management; an algorithmic model for reputation-driven strategic decision making is proposed and corporate reputation is conceptualized as influenced by a selection among organizational priorities. A portfolio-based approach is put...

This paper introduces a normative view on corporate reputation strategic management. Reputation performance is conceptualised as the outcome of complex processes and social interactions and the lack of a holistic reputation performance management framework is identified. In an attempt to fill...