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~person:"Kotler, Philip"
~person:"Lambrecht, Horst"
~person:"Melzer, Manfred"
~subject:"Aussenwirtschaftsbeziehung"
~subject:"Construction industry"
~subject:"Deutschland <DDR>"
~subject:"Polen"
~subject:"United States"
~subject:"Verbraucherverhalten"
~type_genre:"Einführung"
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Aussenwirtschaftsbeziehung
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Kotler, Philip
Lambrecht, Horst
Melzer, Manfred
Weber, Hermann
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Armstrong, Gary
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Borchert, Hans
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Brunner, Georg
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Bänsch, Axel
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Friedrich, Gerd
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Voigt, Dieter
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Walther, Werner
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wi - Wirtschaft / Marketing
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ECONIS (ZBW)
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Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
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3., überarb. Aufl.
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