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~person:"Kotler, Philip"
~person:"Peichl, Andreas"
~subject:"Marketing"
~type_genre:"Collection of articles written by one author"
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
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2018
Persistent link: https://www.econbiz.de/10011899968
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