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~person:"Kotler, Philip"
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Kotler, Philip
Sheth, Jagdish N.
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Legends in marketing
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
3
Legends in marketing : Philip Kotler
Kotler, Philip
(
contributor
);
Sheth, Jagdish N.
(
contributor
)
Persistent link: https://www.econbiz.de/10009499622
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