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Marketing management

Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]

Persistent link: https://www.econbiz.de/10003792025

Marketing management

Kotler, Philip - 2009 - 13. ed., international ed.

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Marketing management

Kotler, Philip - 2012 - 2. European ed.

Persistent link: https://www.econbiz.de/10009570770

A framework for marketing management

Kotler, Philip; Keller, Kevin Lane - 2012 - 5. ed., international ed.

Persistent link: https://www.econbiz.de/10009373766

Branding in B2B firms

Keller, Kevin Lane; Kotler, Philip - In: Handbook of business-to-business marketing, (pp. 208-225). 2012

Persistent link: https://www.econbiz.de/10009500169

A framework for marketing management

Kotler, Philip - 2016 - Sixth edition, global edition

Persistent link: https://www.econbiz.de/10011286371

A framework for marketing management

Kotler, Philip; Keller, Kevin Lane - 2007 - 3. ed.

Persistent link: https://www.econbiz.de/10003229272

Marketing management

Kotler, Philip; Keller, Kevin Lane - 2012 - 14. ed., global ed.

Persistent link: https://www.econbiz.de/10009299400

Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien

Kotler, Philip; Keller, Kevin Lane; Opresnik, Marc Oliver - 2017 - 15., aktualisierte Auflage

Persistent link: https://www.econbiz.de/10011850131

Marketing management

Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2016 - 3rd edition

Understanding marketing management -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and...

Persistent link: https://www.econbiz.de/10013547376