identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can …An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand … successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed …

Defining marketing and the marketing process -- Marketing : creating and capturing customer value -- Company and … marketing strategy : partnering to build customer value and relationships -- Understanding the marketplace and customer value … -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and …

creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the … slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate …