//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kotler, Philip"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Back to the future: Using mark...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
42
Marketingtheorie
42
Marketing
28
Marketingmanagement
25
Marketing management
24
Theorie
13
Theory
13
USA
9
United States
9
Beziehungsmarketing
8
Relationship marketing
8
Social marketing
5
Betriebswirtschaftslehre
4
Business economics
4
Management
4
Social Marketing
4
Soziomarketing
4
Philip Kotler
3
Bibliometrics
2
Bibliometrie
2
Nonprofit marketing
2
Nonprofit organization
2
Nonprofit-Marketing
2
Nonprofit-Organisation
2
Peter F. Drucker
2
A general theory of marketing
1
Autobiography
1
Broadening of marketing
1
China
1
Demarketing
1
Deutschland
1
Dienstleistungsmanagement
1
Ethics
1
Ethik
1
Europa
1
Gerald Zaltman
1
Germany
1
Gesellschaftsordnung
1
History of economic thought
1
History of marketing thought
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
32
Article
10
Type of publication (narrower categories)
All
Lehrbuch
26
Textbook
24
Article in journal
5
Aufsatz im Buch
5
Aufsatz in Zeitschrift
5
Book section
5
Einführung
4
Reprint
4
Glossar enthalten
3
Glossary included
3
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Interview
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
35
German
7
Author
All
Kotler, Philip
Tadajewski, Mark
87
Hunt, Shelby D.
57
Kumar, V.
55
Sheth, Jagdish N.
55
Vargo, Stephen L.
35
Grönroos, Christian
34
Brown, Stephen
31
Jones, D. G. Brian
30
Lusch, Robert F.
30
Maclaran, Pauline
30
Homburg, Christian
29
Malhotra, Naresh K.
29
Kleinaltenkamp, Michael
28
Shaw, Eric H.
27
Bruhn, Manfred
26
Rajagopal
25
Bauer, Hans H.
24
Verhoef, Peter C.
22
Saren, Michael
21
Kuß, Alfred
19
Lehmann, Donald R.
19
Eggert, Andreas
18
Skiera, Bernd
18
Hammerschmidt, Maik
17
Madhani, Pankaj M.
17
Wooliscroft, Ben
17
Keller, Kevin Lane
16
Burmann, Christoph
15
Freiling, Jörg
15
Huber, Frank
15
Layton, Roger A.
15
Svensson, Göran
15
Cova, Bernard
14
Günter, Bernd
14
Hanssens, Dominique M.
14
Neslin, Scott A.
14
Belz, Christian
13
Dholakia, Nikhilesh
13
Fader, Peter
13
more ...
less ...
Institution
All
Pearson Deutschland GmbH
1
Pearson Studium
1
Published in...
All
Always learning
4
The evolution of nonprofit marketing
3
wi - Wirtschaft
3
Journal of the Academy of Marketing Science
2
Pearson one series
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Always Learning
1
Journal of historical research in marketing
1
Legends in marketing
1
Pearson Education International
1
Pearson one
1
Peter F. Drucker's next management : new institutions, new theories and practices
1
Prentice Hall marketing
1
Review of marketing research
1
The development of marketing theory and its philosophical underpinnings
1
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
Saved in:
2
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. pr
Persistent link: https://www.econbiz.de/10000507174
Saved in:
3
Social marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10000082240
Saved in:
4
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003717368
Saved in:
5
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717430
Saved in:
6
A generic concept of marketing
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717449
Saved in:
7
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
8
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2011
-
10. ed., global ed.
Persistent link: https://www.econbiz.de/10003934914
Saved in:
9
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
10
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2009
-
9. ed., international ed.
Persistent link: https://www.econbiz.de/10003597603
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->