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Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.; Kotler, Philip - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Principles of marketing
Kotler, Philip - 1986 - 3. ed
Persistent link: https://www.econbiz.de/10000696917
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip - 2005 - 1. ed
Persistent link: https://www.econbiz.de/10002550502
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Transformational Sales : Making a Difference with Strategic Customers
Kotler, Philip - 2016 - 1st ed. 2016
, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book …
Persistent link: https://www.econbiz.de/10014017830
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Transformational sales : making a difference with strategic customers
Kotler, Philip; Dingena, Marian; Pförtsch, Waldemar A. - 2016
Persistent link: https://www.econbiz.de/10014010743
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Marketing für Nonprofit-Organisationen
Kotler, Philip - 1978
Persistent link: https://www.econbiz.de/10000089706