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~person:"Kozlenkova, Irina V."
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Kozlenkova, Irina V.
Wernerfelt, Birger
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Journal of the Academy of Marketing Science
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On the role of the RBV in marketing
Wernerfelt, Birger
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
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pp. 22-23
Persistent link: https://www.econbiz.de/10010256728
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