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Internationalisation strategies of multinationals in Germany and the People's Republic of China : a comparison

Kraft, Patricia; Meng, Fanchen; Dowling, Michael; Helm, … - In: International journal of business and globalisation : IJBG 8 (2012) 2, pp. 171-186

Persistent link: https://www.econbiz.de/10009552177

International orientation, marketing mix, and the performance of international German 'mittelstand' companies

Kraft, Patricia; Dowling, Michael; Helm, Roland - In: International journal of business and globalisation : IJBG 8 (2012) 3, pp. 293-315

Persistent link: https://www.econbiz.de/10009733152

International orientation, marketing mix and the performance of international firms : an empirical analysis

Kraft, Patricia; Dowling, Michael; Helm, Roland - 2007

Persistent link: https://www.econbiz.de/10003529149

New business models with Industrie 4.0 in the German Mittelstand

Kraft, Patricia; Helm, Roland; Dowling, Michael - In: International journal of technology, policy and … 21 (2021) 1, pp. 47-68

Persistent link: https://www.econbiz.de/10012534306

Fit von internationalem Mind-set und Marketing — Auswirkungen auf die Leistungsfähigkeit von mittelständischen Unternehmen

Kraft, Patricia; Dowling, Michael; Helm, Roland; … - In: Planung & Analyse : Zeitschrift für Marktforschung und … (2013) 1, pp. 61-63

Persistent link: https://www.econbiz.de/10010083831

Internationalisation strategies of multinationals in Germany and the People's Republic of China : a comparison

Kraft, Patricia; Meng Fanchen; Dowling, Michael; Helm, … - In: International journal of business and globalisation : IJBG 8 (2012) 2, pp. 171-186

Persistent link: https://www.econbiz.de/10010004646

International orientation, marketing mix, and the performance of international German 'mittelstand' companies

Kraft, Patricia; Dowling, Michael; Helm, Roland - In: International journal of business and globalisation : IJBG 8 (2012) 3, pp. 293-315

Persistent link: https://www.econbiz.de/10010117286

International Orientation, Marketing Mix and the Performance of International Firms: an Emprical Analysis

Kraft, Patricia; Dowling, Michael; Helm, Roland - Wirtschaftswissenschaftliche Fakultät, … - 2007

In this article we present an empirical study of the impact of international orientation on the performance of firms operating internationally. We discuss and compare three different concepts of international orientation. As international orientation has an important influence on contacts with...

Persistent link: https://www.econbiz.de/10005785946

International orientation, marketing mix and the performance of international firms : an empirical analysis

Kraft, Patricia; Dowling, Michael J.; Helm, Roland - 2007

Persistent link: https://www.econbiz.de/10004890068