Information Overload is a subject of immense debate among consumer marketeers; can too much information overload a consumer and cause adverse judgmental decision making? What defense mechanisms do consumers have to control against the flow of information? In a similar vein exists a lesser known...

Focusses on a seldom‐studied barrier to the adoption of innovation, amely, the installed base of the technology or the product being supplanted. Examines three dimensions of this “installed base effect”, namely, supply, demand, and externalities. Describes the magnitude of these barriers...

Most studies of innovation have a biased high tech slant to them. For an innovation to be considered of major importance it must ordinarily be a high tech innovation which advances the knowledge of society. But innovation is not the exclusive domain of the Western or industrialized world....

One of the greatest challenges facing managers and administrators in an international environment is effectively communicating and negotiating with their foreign counterparts. Yet, a main portion of their time is spent in these most critical activities. Much has been written about the...