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own resources, knowledge, and capabilities, but rather base their business models on shared resources, network … externalities, knowledge spill-overs, local endowments, and governmental support. This introductory article offers a wide array of …
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Entrepreneurial marketing (EM), i.e. the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new,...
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