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This article investigates the linkages between brand authenticity, brand trust, and SME growth from a CEO perspective … SME growth. …
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This study researches an important topic for knowledge-intensive SMEs that operate in clusters. Results from a sample of 830 SMEs as well as from qualitative validation interviews indicate that coopetition, the simultaneous pursuit of cooperation and competition, has a varying impact on...
Persistent link: https://www.econbiz.de/10010679021
This article investigates the catalyst effect of industrial cluster formation on innovation propensity using as a basis small and medium enterprises (SMEs) located in two regions of transformation and structural change: Brandenburg in Eastern Germany (the former German Democratic Republic) and...
Persistent link: https://www.econbiz.de/10010322990
COVID-19 caused significant challenges for small and medium-sized enterprises (SMEs) in the event industry. To address these challenges, many SMEs leveraged information and communication technologies (ICTs), with some even emerging strengthened from the crisis. Drawing on the...
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