In recent times, it has become obvious that linear models of the world in general and management in particular do not carry as far as we expected them to. However, the question of how we can find a clue how to deal with a world that is a complex aggregation of evolving interactions is still...

This paper proposes a concept called ‘strategic entrepreneurship’ that is grounded in the three academic fields of strategy, entrepreneurship and marketing. Regrettably, those concepts are only rarely or partly applied in SMEs and young ventures. We therefore argue for a synthesis of the...