Entrepreneurs often struggle to find sufficient funding for their start-ups. A relatively new way for companies to attract capital is via an internet platform, locating investors who in return receive something in return for their ventures. Equity crowdfunding is one of several types of...

Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...

Auf der Basis einer umfassenden Analyse internationaler empirischer Studien der vergangenen 25 Jahre sowie einer empirischen Untersuchung von 468 jungen KMU setzt sich Sascha Kraus erstmals für den deutschsprachigen Raum mit dem Zusammenhang zwischen strategischer Planung und Erfolg in jungen...