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~person:"Krause, Juliane"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
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Krause, Juliane
Burmann, Christoph
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
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Krause, Juliane
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2009
Persistent link: https://www.econbiz.de/10009665197
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