Kreutzer, Ralf T.; Neugebauer, Tim; Pattloch, Annette - 2018
describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework … of classic and new management methods. The book also explores how increasing digitization – not only of communication …, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing …
