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Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates that 2-D judgments...

Krider, Robert E.; Raghubir, Priya; Krishna, Aradhna - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 405-425

Persistent link: https://www.econbiz.de/10006898243

Special Section - Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates...

Krider, Robert E.; Raghubir, Priya; Krishna, Aradhna - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 405-425

Persistent link: https://www.econbiz.de/10006898289

Pizzas: p or Square? Psychophysical Biases in Area Comparisons

Krider, Robert E.; Raghubir, Priya; Krishna, Aradhna - In: Marketing Science 20 (2001) 4, pp. 405-425

Many product categories, from pizzas to real estate, present buyers with purchase decisions involving complex area judgments. Does a square look larger or smaller than a circle? How much smaller does a circle of 8-inch diameter look when compared to one with a 10-inch diameter? In this paper, we...

Persistent link: https://www.econbiz.de/10008787718