Kriesler, Kobi; Nitzan, Shmuel - In: Managerial and Decision Economics 27 (2006) 8, pp. 631-641
Rationality implies that adding 'irrelevant' and, in particular, inferior alternatives to the opportunity set cannot increase the choice probability of some other alternative. In this study, we propose a novel approach that can rationalize an intended addition of such alternatives because it...