Biswas, Dipayan; Szocs, Courtney; Krishna, Aradhna; … - In: Journal of Consumer Research 41 (2014) 2, pp. 261-261
This research examines how oral haptics (due to hardness/softness or roughness/smoothness) related to foods influence mastication (i.e., degree of chewing) and orosensory perception (i.e., orally perceived fattiness), which in turn influence calorie estimation, subsequent food choices, and...
