Krishnan, V.; Singh, Rahul; Tirupati, Devanath - In: Manufacturing & Service Operations Management 1 (1999) 2, pp. 132-156
In this paper, we address the product-family design problem of a firm in a market in which customers choose products based on some measure of product performance. By developing products as a family, the firm can reduce the cost of developing individual product variants due to the reuse of a...
