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Perspectives on strategic marketing management
Kerin, Roger A. (contributor);  … - 1980
Persistent link: https://www.econbiz.de/10000413607
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Strategic marketing : planning and implementation
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521528
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Management strategies and innovation
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521531
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Information technology and marketing management
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521534
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Knowledge based marketing in twenty first century
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521535
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Encyclopaedia of strategic marketing management : planning, implementation and control
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011489914
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Strategisches Management : Grundlagen - Prozess - Implementierung
Welge, Martin K.; Al-Laham, Andreas - 2001 - 3., aktualisierte Aufl
Persistent link: https://www.econbiz.de/10001625911
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Strategisches Management : Grundlagen - Prozess - Implementierung
Welge, Martin K.; Al-Laham, Andreas - 2003 - 4., aktualisierte Aufl
Persistent link: https://www.econbiz.de/10001828536
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Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred; Tomczak, Torsten - 2004 - 4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10002150722
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2013 - 13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650