Customers are the ones who make or break a firm. It has become of utmost importance for today’s organizations to understand the true value of customers.

To serve diversified consumers is always a challenge for an organization and, market research companies always seek new ways to serve the consumers.The book is a guide to find the universal needs, the relationship between consumers and brands, brand equity of brand as a whole,touchpoints, brand...

The share of private sector in capital formation in Indian agriculture is approximately three times more than the public sector. This shows the active involvement of the private agencies in the Indian agriculture sector.

The Suburban Railway system in Mumbai is perhaps the most complex, densely loaded and intensively utilized system in the world. Due to the magnitude of the project and the need for continuous assistance and involvement of the Government of Maharashtra, a separate corporation, the Mumbai Railway...

The Government of AP , India , needs to rethink its Infrastructure strategy in the light of current state priority. Unless these are in line with state priorities, the strategies will not work and will perpetually be at cross purposes. The current direction taken by the state appears to point...

The book is all about how effectively the organizations and the people can keep responding to the fast paced change environment especially when Information Technology is fast changing and achieve the goals. It talks about different issues like IT has revolutionized the business as it can be done...

Policy plays a significant role in nation building. This paper attempts to highlight the role of policy issues in bringing about rural transformation. India has its own peculiarities in both demographic and economic terms when we closely observe the urban and rural areas and its associated...

Vallarpadam Container Terminal Project (VCTP) will be a unique one in infrastructure to boost the containerization in India. The establishment of VCTP will help in bringing larger ships to India and therefore will decrease the dependence on foreign ports.

This article talks about how the transportation system in Bogota has been changed over the years after the introduction of the services of TRANSMILENIO. With TRANSMILENIO coming into operation, the public transit has been increased because it provides better service to the daily commuters. It...