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Kumar, Nirmalya
Corsten, Daniel
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Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
Corsten, Daniel
;
Kumar, Nirmalya
- In:
Journal of marketing
69
(
2005
)
3
,
pp. 80-94
Persistent link: https://www.econbiz.de/10005921821
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