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~person:"Kumar, Subodha"
~subject:"Advertising planning"
~subject:"Digitale Plattform"
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Advertising strategies in electronic retailing : a differential games approach
Liu, Dengpan
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
23
(
2012
)
3/2/2
,
pp. 903-917
Persistent link: https://www.econbiz.de/10009656995
Saved in:
2
When a doctor knows, it shows : an empirical analysis of doctors' responses in a Q&A forum of an online healthcare portal
Khurana, Sandeep
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 872-891
Persistent link: https://www.econbiz.de/10012118896
Saved in:
3
Exit, voice, and response on digital platforms : an empirical investigation of online management response strategies
Kumar, Naveen
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 849-870
Persistent link: https://www.econbiz.de/10011975874
Saved in:
4
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
5
Behavioral pricing in the platform economy
Kumar, Subodha
;
Wang, Yulan
;
Chen, Haipeng
- In:
Decision sciences
54
(
2023
)
4
,
pp. 432-433
Persistent link: https://www.econbiz.de/10014337136
Saved in:
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