Online reviews and discussions play a significant role in influencing decisions made by users in day-to-day life. However, the presence of reviewers who deliberately post fake or deceptive reviews for financial or other gains negatively impacts both users and businesses. Unfortunately,...

Firms of all sizes are trying to “join the conversation” on social media platforms, such as Twitter and Facebook, and are increasingly trademarking hashtags related to their products and brands. This new practice of trademarking hashtags has produced an important opportunity for empirical...

In the past decade, we have witnessed the growing importance of management responses to online reviews in digital platforms. In this study, we examine the impact of online management responses on business performance and their spillover effect on nearby businesses. By adopting multiple causal...

Opinion spammers exploit consumer trust by posting false or deceptive reviews that may have a negative impact on both consumers and businesses. These dishonest posts are difficult to detect because of complex interactions between several user characteristics such as review velocity, volume, and...