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Kumar, V.
Kaiser, Harry M.
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
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pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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Conceptualizing the evolution and future of advertising
Kumar, V.
;
Gupta, Shaphali
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
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