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Kumar, V.
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Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
2
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
3
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
4
International marketing research
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001354500
Saved in:
5
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
6
Global marketing research
Kumar, V.
-
2015
Persistent link: https://www.econbiz.de/10011385811
Saved in:
7
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2004
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137
Saved in:
8
Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
Saved in:
9
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
10
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
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