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Kumar, V.; Umashankar, Nita; Kim, Kihyun Hannah; … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 673-692

Persistent link: https://www.econbiz.de/10010468408

Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836

Persistent link: https://www.econbiz.de/10011924769

Umashankar, Nita; Bhagwat, Yashoda; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 807-826

Persistent link: https://www.econbiz.de/10011779520

Saboo, Alok R.; Kumar, V.; Anand, Ankit - In: Journal of marketing 81 (2017) 6, pp. 42-61

Persistent link: https://www.econbiz.de/10011776890

Pansari, Anita; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 294-311

Persistent link: https://www.econbiz.de/10011684964

Kumar, V.; Nim, Nandini; Sharma, Amalesh - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 747-769

Persistent link: https://www.econbiz.de/10012107310

Kumar, V.; Umashankar, Nita - In: Handbook of marketing and finance, (pp. 9-42). 2012

Persistent link: https://www.econbiz.de/10009552536

Kumar, V.; Bhagwat, Yashoda; Zhang, Xi Alan - In: Journal of marketing 79 (2015) 4, pp. 34-55

Persistent link: https://www.econbiz.de/10011304639

Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-27

Persistent link: https://www.econbiz.de/10003732227

Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10003834467