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Competitive strategy for open source software

Kumar, Vineet; Gordon, Brett R.; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1066-1078

Persistent link: https://www.econbiz.de/10009427800

Empirically testable sources and implications of clumpiness

Zhang, Yao; Bradlow, Eric T.; Small, Dylan S. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 215-217

Persistent link: https://www.econbiz.de/10010515905

Commentary on "Predicting customer value using clumpiness"

Kumar, Vineet; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 209-213

Persistent link: https://www.econbiz.de/10010515915

Competitive Strategy for Open Source Software

Kumar, Vineet; Gordon, Brett R.; Srinivasan, Kannan - In: Marketing Science 30 (2011) 6, pp. 1066-1078

Commercial open source software (COSS) products--privately developed software based on publicly available source code--represent a rapidly growing, multibillion-dollar market. A unique aspect of competition in the COSS market is that many open source licenses require firms to make certain...

Persistent link: https://www.econbiz.de/10010990373

Competitive Strategy for Open Source Software

Kumar, Vineet; Gordon, Brett R.; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1066-1079

Persistent link: https://www.econbiz.de/10009809773

Competitive Strategy for Open Source Software

Kumar, Vineet; Gordon, Brett R.; Srinivasan, Kannan - 2014

Commercial open source software (COSS) products --- privately developed software based on publicly available source code --- represent a rapidly growing, multi-billion-dollar market. A unique aspect of competition in the COSS market is that many open source licenses require firms to make certain...

Persistent link: https://www.econbiz.de/10014044715