In the present competitive era, it has become a challenge for the marketer and the producer to satisfy the customers by providing them with the expected product or service features. It is also quite difficult to judge the customers' mind to understand which product feature is satisfying them...

In India, where 40% of the people are still below the poverty line, feeding them is a challenge. On the other hand, the government is taking lots of initiatives to feed the poor section of the society. In this connection, the Government of India has implemented Public Distribution System (PDS)...